The page «Analytics» has 2 main objectives:
Analyze in details the performances of your campaigns and of your products themselves
Select the products of your choice according to the performance or values
SUMMARY:
1. Create a report
a. Criteria
At the top of the page «Analytics» you can define and personalize your report.
Choose one or several channels to analyze. You will later be able to choose which products to publish on these channels.
Select the period of analysis.
Define how you want to display the information: by products, by categories or by channels.
Apply any additional filter to limit the number of results.
Select the category or subcategory you want to see on your report
Click on "Create your report" or press "Enter" on your keyboard.
Your personalized report will be displayed!
⏩ Note: Please note that the maximum number of characters for the filter "In the list a|b|c" is 1499:
b. Advanced parameters
This tab allows you to go more depth with your analysis of your e-commerce performances.
Origin of margin:
Tracker: your margin could be determined by the use of trackers. This requires that you install trackers in your store site (click here for more information).
Percentage of sale price: If you don't provide margin through the tracker, you could still include margin data in your analysis by indicating what percentage of the sale price is close to your margin.
Linked orders:
On date of purchase: attach the orders and sales at the date of purchase to have a cash-flow analysis of your e-marketing campaign
On date of the click: attach the order to the date of the click (when a channel redirected an internet user to your e-boutique). This is achieved through a cookie. So if an internet user is redirected to your e-store and does not buy immediately but rather 4 weeks later, this purchase can be shown at the date of click, thereby giving you a return on investment analysis.
Payment filter:
It is possible to select only the confirmed sales, to do it you have to use correctly the status "ValidPayement" in your tracker set-up (click here for more details).
Indirect sales :
When a customer navigates through your e-store, they may purchase 3 or 4 items, in addition to the product that attracted them initially. In analyzing your e-commerce activity, you may include only those products that attracted the customer's initial interest, or you may choose to include the other products (indirect sales) in your analysis.
Performance indicators :
It gives you the option to create a new statistical curve based on your own criteria.
2. Analyze results
a. Report details
When your report is displayed, you can see all following elements:
The enabled status (either on or off).
Its name.
The number of clicks registered for this product.
The number of sales registered.
The number of articles sold (if the "advanced tracker" is activated).
The turnover generated.
The cost generated: calculated according to the economic model (CPC or CPA) completed in the cost settings section of the channel.
The margin (see more details in "advanced parameters").
The personalized performance indicator (see details in "advanced parameters").
These indicators can be selected as sorting criteria, you only have to click on them to display them in increasing or decreasing order.
b. Register your reports
If you want to reuse your reports, it is possible to save them by clicking on the "Safe filters as a new Report" button, found on the Criteria section. Then give a name to your report and save.
c. Export your reports
Once your report is displayed, you will see an Export button in the top-right corner of the report. You can choose to export all the pages of the report or only the information that is being displayed
You will see a pop-up indicating the export file is being generated.
Then, you will see a green check ✔️ indicating the report has been downloaded.
3. Select products of your choice
To boost the profitability of your investments, we advise you to activate a group of products that have a high margin, have high prices and are in stock. We also recommend you to deactivate products that do not generate enough clicks or have a lower number of sales.
When you display are report by product, you can see on the left the "Enable" button that allows you to activate it (blue) or deactivate it (gray).
You can also apply activations or deactivations in bulk by clicking at the bottom of the page:
4. Duplicate products from a channel to another one
Once you were finished selecting and activating/deactivating specific products, you can duplicate these actions to another channel.
You just need to click on the action menu then click on "Copy products activation status..." and then a pop-up will appear with 2 dropdown lists :
> the specific channel you want to base your products selection on : "Source Channel"
> the channel on which you want to apply this selection : "Destination Channel"
Once both channels are chosen with care, you can click on "Copy" and the products enable status will be applied from "Source Channel" to "Destination Channel".